Marketing Specialist | Medical Devices

WHAT’S IN IT FOR YOU?

• At the core of this medical device company is their people. They embrace the heart and passion of all that work with them and put their needs first.
• Their values are driven by quality, integrity and dedication to high standards of innovation and reliability.
• They believe in continuous learning, and in realising high quality brands through dedication and drive, they have a strong focus on environmental sustainability.
• As a marketing professional for this organisation, your customers love hearing from you as you are given the gift of agility and innovation to tailor solutions for hospital customer’s needs.

• For over 30 years, this medical device company has been driven by the principles of innovation and reliability which continue to be instilled in their manufacturing process.
• Their premium healthcare brands enable better care, improved well-being and enhanced living globally.
• Their healthcare brands enrich peoples’ lives, fulfilling many different needs and they are a global platform for world-class healthcare brands, united in quality, innovation, integrity and reliability.
• Their vision is to be the brand leader for premium healthcare products that enhance peoples’ care, wellbeing and welfare.

• As the Marketing Product Specialist for this healthcare leader, you will be responsible for creating compelling product messaging and supporting the launch and promotion of products. The role aims to enhance product visibility, drive customer engagement, and contribute to overall business growth by aligning marketing initiatives with market demands and organisational goals.
• This position requires strategic collaboration working with Product Managers to translate technical specifications into customer-centric messaging, partnering with the Marketing team to create campaigns, content, and strategies that resonate with healthcare audiences.
• You will be involved in product launch planning and execution and create and implement comprehensive go-to-market plans, coordinating across teams to ensure timely, aligned product launches.
• You will develop and distribute marketing collateral for internal teams and provide training to equip teams for effective customer communication.
• You will leverage market research, competitor analysis, and customer feedback to refine strategies and use data-driven insights to enhance product positioning and campaign effectiveness.

• University or tertiary qualification in marketing, business or other relevant qualifications.
• You will have marketing experience in a similar role (5+ years), ideally in healthcare/medical – devices or pharmaceuticals.
• As a qualified marketing professional, you can talk about elements that form the marketing mix, how product innovation translates into practical positioning and how this benefits your customer.
• Ideally you will have experience in creating impactful product visibility marketing strategies for high customer engagement.
• You will have worked with sales teams and visited healthcare customers and been involved in product evaluations.
• Australian working rights with marketing experience in the Australian healthcare landscape.